Making AI useful,
bold ideas real, and
complex things simple.

Leading AI-powered experiences at the intersection of commerce and everyday life.

At Migros One, I lead AI product initiatives and B2C web experiences, combining product strategy, technical collaboration, and execution to build the next generation of digital shopping experiences.

As Product Lead for Maya AI, I own the product vision, strategy, roadmap, user experience, and rollout of a conversational shopping assistant designed to make grocery shopping more intuitive and personalized.

I lead an 11-person cross-functional team, working closely with engineering and AI leads to bring conversational commerce capabilities into production.

My work spans product discovery, intelligent recommendations, basket building, personalization, voice interactions, product intelligence, and transactional shopping experiences.

Maya AI users demonstrate approximately 20% higher basket size, 10% higher order conversion, and 15% higher add-to-cart conversion, reflecting the potential of AI-powered experiences to improve the shopping journey.

I also led the product development of Migros’ MCP-based ChatGPT App, extending product discovery and basket-building capabilities into ChatGPT.

Alongside AI initiatives, I own B2C web product operations, collaborating with two Scrum teams and more than 20 engineers while aligning priorities across business stakeholders, design, technology, and external partners.

Focus: AI Product Strategy · Conversational Commerce · Product Leadership · B2C Platforms · Cross-functional Execution

Turning agentic AI from technical possibility into usable products.

At Novus, I worked on DOT, an agentic AI platform designed to help organizations build, orchestrate, and operate intelligent agents.

My focus was on translating emerging AI capabilities into practical product experiences, connecting complex technical systems with real business needs.

I contributed to product strategy, roadmap definition, and the development of experiences spanning multi-agent orchestration, agent playgrounds, and enterprise workflows.

Working closely with engineering and AI teams, I helped shape the platform’s evolution from MVP toward production readiness, balancing experimentation, usability, and technical scalability.

The experience strengthened my belief that the real value of AI lies not in what a model can demonstrate, but in what a product can reliably deliver.

Focus: Agentic AI · Multi-agent Systems · AI Platforms · Enterprise Products · Product Strategy

Building a digital betting platform from zero to launch.

Led Altılı Ganyan from its earliest concept through product development, launch, and evolution into a standalone business.

Owned the end-to-end product journey across web, iOS, and Android, including product strategy, MVP definition, feature development, app store launches, and the post-launch roadmap.

Led a 10-person Scrum team and managed complex integrations with AMTote, the Turkish Jockey Club (TJK), and banking partners.

Introduced fixed-odds betting alongside the existing pari-mutuel betting experience, expanding the platform’s capabilities.

Originally incubated within the Bilyoner group, Altılı Ganyan evolved into an independent product and business.

Focus: Zero-to-One Product Development · Product Leadership · Web & Mobile · Platform Integrations · Digital Betting

Building digital sports experiences where content, technology, and engagement meet.

At Bilyoner, I worked on consumer-facing sports products, bringing together product strategy, user experience, growth, and emerging technologies.

One of my most significant projects was Bahista, an AI-powered sports content experience that explored how artificial intelligence could transform the creation and delivery of sports insights.

Beyond Bahista, I contributed to products and initiatives spanning sports content, discovery, engagement, SEO, and growth.

I worked with a 10-person Scrum team and cross-functional stakeholders to deliver experiences in a fast-moving, high-traffic digital environment.

My work also included complex integrations and platform initiatives, where technical dependencies, business requirements, and customer experience needed to move together.

This chapter taught me how to build products at the intersection of scale, speed, and commercial impact.

Focus: Consumer Products · Sports Technology · AI Content · Growth · Platform Integrations

Building consumer products from the ground up.

At Fazla, I worked on the development of a B2C digital product, helping transform an early-stage idea into a usable consumer experience.

My work involved product discovery, defining requirements, prioritizing features, and collaborating with teams to translate business needs into product decisions.

Working in an early-stage environment gave me valuable experience navigating ambiguity, making trade-offs, and building with limited resources.

It reinforced a principle that continues to shape my work today: the best product decisions start with a clear understanding of the problem.

Focus: Zero-to-One Products · B2C · Product Discovery · Product Development